HEIRLOOM: (Echinacea) Purple-pink petals radiate downward from a pronounced copper cone. Carefree plants bloom heavily from mid-summer to fall. Butterflies love the flowers and birds love the seeds! Long-lasting cut flower. Deer-resistant, drought-tolerant native species. Height: 2-3' Spread: 18" Perennial. Zones: 4-8 (Sun/Part-Sun)